The Canadian province of New Brunswick is popular for its beauty; it is home to some of the fascinating cities and other attractions of the country. New Brunswick is not much populated like other Canadian provinces, but the province has a distinct character that makes it special.

There are numerous employment opportunities created by the province every year; moreover, New Brunswick offers limitless entrepreneurial opportunities.

Want New Brunswick to be your new address? Discover all the factors to get an idea about how life is in New Brunswick.

Location of New Brunswick

Located on the east-central coast of Canada, New Brunswick is one of the smaller provinces, spreading across 72,908 km2. This Maritime province is bound by Quebec on the north, the U.S. state of Maine to the west, and the Atlantic Ocean to the east. The province has a population of as little as 800,000 people, but it offers many opportunities to the residents.

The Bay of Fundy is a popular attraction in the province, as it is known for the highest tides in the world. The province also has the warmest saltwater beaches in the country, and locals and tourists love to visit the province for warm waters in summers and many seasonal activities.

New Brunswick is home to numerous wildlife species (such as Canadian lynx, black bear, bobcat, white-tailed deer, moose, and others), as 80% of the province is covered with evergreen forests. 

Thus, New Brunswick is an ideal option for those who are looking for a simple way of life, a closely-tied community, and large properties.

Cost of Living in New Brunswick

Cost of living in New Brunchswick

One of the factors that make New Brunswick is an ideal option for newcomers and a family to relocate is its low cost of living. Moreover, many new immigrants are able to buy a house in the province as soon as they arrive, as the average housing cost in New Brunswick is $175,000.

Not only just the housing expenses, but the essential goods are also much more affordable in New Brunswick. Electricity, gas, and water bills are comparatively low than in other provinces. 

Furthermore, the province offers extraordinary healthcare benefits, that is, New Brunswick Medicare. Canadian law states that all the residents and citizens of New Brunswick can avail healthcare benefits without any cost. However, some non-essential procedures are not covered under the New Brunswick Medicare.

Major Cities in New Brunswick

The province does not have urban cities like Vancouver and Toronto; however, it has many desirable and comforting small towns. People prefer the city life of New Brunswick, such as in Saint John, with world-class seafood, microbreweries, and galleries.

Though city life is fun and enjoyable, one cannot miss the chance of exploring smaller towns of the province. The communities in the smaller towns of the province are very closely-tied, and also offer great entrepreneurial prospects. New Brunswick quickly offers a vibe of a home.

Saint John

Saint John is the most productive city along Canada’s Atlantic coast and has recently adapted urban life. There has been a lot of redevelopment in many areas of the city, bringing more businesses and the service industry. The city has a population, including both French and English speakers.


Moncton is the largest city in the province due to its fastest-growing urban area. Moreover, Univesite de Montcon, the largest French-language university in Canada (outside Quebec), is located here. The city has a strong economy, and it tends to recover from every financial trauma. Furthermore, Moncton has a low unemployment rate compared to the national average.


Fredericton is the capital city of New Brunswick. The city has a growing commercial sector, with IT being on the top, and the city creates thousands of job opportunities related to the public sector. Many well-designated universities, such as the University of New Brunswick is located here. Moreover, the city has a fun side too, as it hosts the annual Harvest Jazz Blues Festival, a popular attraction among various regional and international musicians.

Economy of New Brunswick

Economy of New Brunswick

As the maximum of the New Brunswick is covered in forests, the province offers numerous employment opportunities for workers in the forestry and agricultural sectors. However, the major participation for modern sectors comes from finance and insurance, as companies prefer to operate in the province due to the availability of bilingual residents. Moreover, the province has a fast-growing IT sector as well in many cities.

New Brunswick is a beautiful province, which offers quite an outdoor experience. The province is a popular attraction among tourists, with visitors throughout the year, and due to this, the tourism industry has been very successful in the province. Candidates who hold relevant experience in the hotel and services industry can easily find a perfect job here.

Moreover, every year the province publishes a list of in-demand occupations; these are the jobs that are to be filled on an urgent basis. Thus, it is best to go through the list, and if a candidate has relevant work experience in any of the jobs, it will be easier for him/her to immigrate to the province. This list keeps on updating, so it will be best to keep track of the in-demand occupations in New Brunswick.

Demographics of New Brunswick

New Brunswick is the only official bilingual Canadian province. Nearly two-thirds of the population communicate in English and the rest speak French. So, New Brunswick is an ideal option for the candidates who are French speakers with a lower ability in English or vice-versa. 

Moreover, almost 60 percent of the population consider themselves Irish and British or Acadian descent, while nearly 30% regard themselves as descendants of Acadian or the French and Canada. 

The two most populated cities in the province are Moncton and Saint John, as more than 100,000 people prefer to live and work there. Skilled workers choose these cities as there are many job opportunities in these areas, in fields like commercial, retail, and transportation trades.

Education in New Brunswick

Education in New Brunswick

The province offers government-funded educational benefits to the children (until the age of 20) of all the citizens and permanent residents. Moreover, the province provides the finest education in the country, as all the schools use modern internet sources for teaching. New Brunswick has the highest school graduation rate in Canada.

Also, the University of New Brunswick is among the well-designated institutions in the province, followed by other trade schools and colleges.

Attractions in New Brunswick

As mentioned earlier, the Bay of Fundy is the world-famous attraction found in the province; visitors love to watch migrating whales and hike the sculpted cliffs. Moreover, this bay is also popular for Hopewell Rocks, as these rocks offer a perfect spot for kayaking, swimming, and boat trips.

The province is a perfect spot to explore the wilderness, and there are many outdoor activities such as hiking and cycling. Irving Nature part is another perfect place to explore the abundant birdlife; or discover the 11km of the untouched coastline through binoculars.

The province also hosts exciting, multi-cultural events, as the province has a diverse population, including the Irish, Scottish, and Chinese. Another highlight in the province is Canada’s Irish Festival, with Irish music, dance, and cultural workshops. 

New Brunswick Nominee Programs

New Brunswick Nominee Programs

There are multiple Federal Economic immigration programs through which candidates can apply for immigration to New Brunswick. However, applying through the New Brunswick Provincial Nominee Program (NBPNP) is the best option for the fast-track immigration process.

The NBPNP is an immigration program that enables the province to target the applicants with the required skills and experience to fill in the in-demand occupations in the province. This program has many streams designed for different individuals. There is an Entrepreneurial stream for the applicants who want to start a business and the Skilled Worker with Employer Stream for the applicants who have a job offer from an employer in New Brunswick.

Below are the five immigration streams that are currently active in the NBPNP:

  • Express Entry Labour Market Stream
  • Skilled Workers with Family Support
  • Skilled Worker with Employer Support
  • Entrepreneurial Stream
  • Post Graduate Entrepreneurial Stream

Also, there is a different set of eligibility criteria for each stream.

Atlantic Immigration Pilot Program

Atlantic Immigration Pilot Program (AIPP) is another pathway to immigrate to New Brunswick. This program was introduced to meet the workforce shortage in the Atlantic provinces with faster processing times.

In New Brunswick, the major challenge is that there are not a sufficient number of candidates to meet the labor requirements. The estimate says that there are almost 6,300 jobs that do not have the right candidates. That is why the provincial government is insisting on welcoming skilled foreign workers to the province.

AIPP has been a successful immigration program, and this is another opportunity to apply for immigration in New Brunswick.

Immigrate to New Brunswick

Not sure how to start with the application process for immigration to New Brunswick? Are you confused, about which immigration stream will suit most for your profile? Do not worry, MakeHomeCanada is here to assist you with all the doubts and questions related to the immigration process. 

Sign up now, and our expert immigration consultants will reach out to you with the custom-made and error-free pathways for immigration to New Brunswick. We will also help you to identify the stream for which you best match the eligibility criteria. Let us join you on this immigration journey of becoming a permanent resident of Canada.

Canada, calling!